The JLM couture brand is known for their sophisticated and beautiful bridal and bridesmaids designs. This can clearly be seen through their bridal trunk show. In showcasing a bridal trunk show, it is very important to set an exciting experience for soon to be brides. Brides already have so much to plan out, so making sure they get the perfect dress should be stress free. Trunk shows are an important part in showcasing the multiple designs and styles from a particular designer. I think trunk shows are great because they give brands and designers a chance to work with retailers while obtaining important feedback from customers. This feedback can help designers/brands grow and better themselves even further.
Examples of a few designs below:
I found many of the designs in Georges Chakra’s show very beautiful. I always love watching shows that involve a lot of dresses because of the way they flow across the runway. The lighting hit the dresses perfectly, and I think the music and setting complimented the show very well. Each of the dresses were so unique and I found the details mesmerizing to look at. I think this show exemplifies the wide variety of dress designs and can serve as inspiration for future collections and fashion trends.
I went to visit Herald Square to take a look at a few of the store fronts and discovered some very nice displays. Store window displays are very important in presenting the latest trends, colors, and styles to the public. They are one of the key elements in attracting your customers, (target market), to your stores. The retail windows I took a peak at included H&M, Old Navy, and Macy’s. Here are the pictures I took below.
(Below) H&M Display window
I liked the windows at H&M herald square because it displayed the latest trendy styles. I really like the edginess as well as the colors and shades within each outfit.
Below (Old Navy Display Window)
Old Navy’s window displayed an appeal to their target market. They represent comfort, basic styles, colors, and design. I like how clean and simple the display was. It fit the context of the store.
(Macy’s Display Windows Below)
The Macy’s window had a beautiful display. I liked how it showed off peachy/pink colors as well as floral patterns because it reminded me of spring.
Neutral colors were shown as well