Free people isn’t only a fashion brand, but it is also a lifestyle brand. I find that Free People’s brand is constantly changing and evolving while embracing self confidence and self expression. I really enjoy the bohemian style of the brand as well as its strong spirited vibes. The carefree and laid back, in store experience draws the customers in as well as the trendy products. Here is a peek at the items within their recent look book.
The JLM couture brand is known for their sophisticated and beautiful bridal and bridesmaids designs. This can clearly be seen through their bridal trunk show. In showcasing a bridal trunk show, it is very important to set an exciting experience for soon to be brides. Brides already have so much to plan out, so making sure they get the perfect dress should be stress free. Trunk shows are an important part in showcasing the multiple designs and styles from a particular designer. I think trunk shows are great because they give brands and designers a chance to work with retailers while obtaining important feedback from customers. This feedback can help designers/brands grow and better themselves even further.
Examples of a few designs below: